A restaurant website has one job: get people through the door. Everything on the site should serve that goal. The menu, the location, the opening hours, and a way to book or order. If a visitor can't find those four things in under ten seconds, you've lost them to the place down the road.
Photography is everything for food businesses. A single high-quality photo of your signature dish will do more for your business than an entire page of text. If you can, invest in a professional shoot. If you can't, use natural light, a clean background, and your phone's portrait mode. Bad food photography is worse than no photography at all.
Your menu needs to be on the website as text, not just a PDF. PDFs are difficult to read on phones, they don't get indexed by Google, and they're a pain to update. A well-structured HTML menu loads instantly, looks great on every device, and helps you rank for searches like 'best pizza in Armagh' or 'Sunday lunch near me.'
Make booking and ordering effortless. If you use a booking system, embed it directly on your site. If you take phone reservations, make the phone number clickable on mobile. If you do takeaway, integrate your ordering system so customers don't have to leave your site to place an order. Every extra step loses you customers.
Finally, show your personality. Restaurants and cafes thrive on atmosphere, and your website should reflect that. The colours, the fonts, the tone of voice should all feel like walking into your space. A generic template won't cut it. Your website should be as carefully considered as your menu.
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