SEO doesn't have to be complicated. For most local businesses, getting the basics right will put you ahead of 80% of your competitors. Here's what actually matters.
First, claim and complete your Google Business Profile. This is free and it's the single most impactful thing you can do for local search visibility. Add your address, phone number, opening hours, photos, and respond to reviews.
Second, make sure your website has unique, descriptive page titles and meta descriptions. Every page should clearly state what it's about. 'Home' isn't a page title. 'McAlister Roofing | Roof Repairs in Armagh' is.
Third, create pages for each service you offer. If you're a builder who does extensions, renovations, and new builds, each of those should have its own page with relevant content. This gives Google more to index and more chances to show your site for specific searches.
Fourth, get your NAP (Name, Address, Phone number) consistent everywhere: your website, Google Business Profile, social media, and any directories you're listed on. Inconsistencies confuse search engines and hurt your rankings.
Finally, make sure your site is fast and mobile-friendly. Google uses mobile-first indexing, meaning it primarily looks at the mobile version of your site when deciding where to rank you. A slow, clunky mobile experience will hold you back no matter how good your content is.
SEO-ready websites built to show up on Google from day one. From £499.
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